Floating in McQueen.

I just came across this new site, NOWNESS, and it’s pretty enthralling. They describe themselves as:

“… the digital leader in luxury storytelling. Each day, NOWNESS showcases an exclusive premiere of the most inspiring stories influencing contemporary culture and global lifestyle, previewing the latest in fashion, gastronomy, art, film, music, design, travel and sport.

NOWNESS collaborates with the world’s foremost designers, creatives and thinkers in the luxury industry. NOWNESS is an innovative space where ideas, both timeless and timely, are first and foremost.”

You should definitely take some time and check out their site, but first you should watch the video they did about the Spring/Summer 2012 McQueen collection. In it, Cathy Horyn (New York Times fashion critic) chats with Sarah Burton at the label’s Paris atelier about the house’s marine-inspired collection.

I couldn’t figure out how to embed the video here, so (after checking out some of my fav screenshots of the video below) click on over to here and bless your eyes and ears!

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